In this talk I will present a method to discover the Higgs boson in new physics event samples at the LHC. The method makes use of boosted kinematics, b-tagging and jet substructure. The requirements of new physics are quite general: there must be features in the new physics event sample which allow a clean separation from standard model background, and there should be Higgs bosons produced in association with the new physics. As an example, I will show how this method can superbly find and identify the lightest Higgs boson in the minimal supersymmetric standard model. In some circumstances, discovery of the lightest Higgs with this technique is possible well before conventional search strategies uncover convincing evidence.